The symbol of Philmedi embodies the “체액” as a specialized in-vitro diagnostic company and represents simply the value and spirit of company with innovation, love and challenge. The color, blue represents bright, healthy and hopeful future as well as fortitude.
ASoC, the acronym of “All in one System on a Card” means that it makes all the processes for molecular diagnostics such as lysis, amplication and test possible with one device. As a molecular diagnostic platform, it is the cutting-edge bio-technological medical device carrying out molecular diagnostics through only one kit without any additional equipment.
“She”, the acronym of “Smart Healthcare Evaluation” means self diagnostic smart healthcare. And “She” is especially the brand focusing on managing women’s health by analyzing hormones related to physical change and diseases that women usually suffers from.
By picking initial letter of “G” from GHB(Gamma-Hydroxybutyric acid) and “M” from Methamphetamine, their names mean that they detect drug substances and check it immediately.
They also express the differentiation of products in its brand by involving visually the color change in the initial letters which means they detect drug substances with ease by changing their color.